If you’re looking for your customers, they’re probably online.
More than half the world’s population is an internet user, totaling about 7.7 billion people across the globe hopping online, according to Internet World Stats. And in some areas, like Europe and North America, Internet penetration is almost total (87% and 89% penetration, respectively).
From startups to enterprises, this burgeoning internet adoption means potential customers and current customers are likely looking to the internet regularly for entertainment, education, information and communication.
And if your business isn’t refining your web development to meet customers where they already are, it’s likely your competition is.
In today’s digital era, just slapping up a webpage isn’t going to cut it. Instead, organizations need to be thoughtful about what they present, on mobile devices and on laptops or desktops, and how they personalize (or don’t) the web content.
Here, we examine a few key areas business leaders should understand to drive effective web or portal development, including differences in mobile vs. desktop design, web pages vs. web portals and how to approach web design partnerships to optimize your website development.
Mobile Web Development vs. Desktop Web Application Development
We’ve all been there: comfortable on the couch, unwilling to head into the other room to fill out a form on a website. You might even be willing to do a little pesky “screening pinching” to get the sizing to work. But sometimes, poorly considered mobile development (or no mobile development at all) renders so terribly on a small screen it either ousts would-be users off the couch to hunt down a bigger screen or irritates them enough to abandon their task altogether.
Potential customers shouldn’t be frustrated like that, which is why mobile web development is so critical, because it’s different from desktop web application development. Some key differences include:
• Content organization. A striking layout on a desktop might be a crummy one on a mobile device, and vice versa. Developers need to consider the layout and screen size of both.
• Form compatibility. Remember that frustrated couch surfer? Form fills can be a pivotal design area, as this is how users communicate with website owners. Form alignment and how it is navigated are key considerations.
• Menu formatting. While selecting c...more